In recent years, CES has become an undisputed epicenter of gadgets, so I can’t let the occasion pass without at least one addition to the Inappropriate Touch Screen Files.
I’ll skip the boneheaded “Catspad”, which isn’t particularly new, and certainly makes you wonder who would want this.
I think the winner for today is the “Hair Coach”, which uses a “Smart Hair Brush” to offer you “coaching” on your hair care.
The brush itself has a microphone to listen to the hair as it is brushed (which I think is slightly cool—some kind of machine learning using the crackle of your hair), accelerometers in the brush to detect your technique (and, for the mathematically challenged, count your strokes). It also has a vibrator to provide haptic feedback (to train you to brush your hair more optimally?).
Of course, no product would be complete without a mobile app: “the simple act of brushing begins the data collection process.” The app is supposed to give you “personalized tips and real-time product recommendations”. The latter are basically advertisements.
I will note that the materials on the web offer absolutely no indication that any of this “optimization” actually does anything at all, other than increase profits (they hope).
This product caught my eye as particularly egregious “inappropriate touch screen”, because this is clearly a case of a non-solution chasing a non-problem. (Of course, most of the “hair care” industry is non-solutions to non-problems.)
My own view is that the simple and millennia old technology of a hairbrush was not actually broken, or in need of digital augmentation. Worse, this technology actually threatens one of the small pleasures of life. The soothing, sensual brushing of your own hair can be a simple and comforting personal ritual, a respite from the cares of the day.
Adding a digital app (and advertising) breaks the calm of brushing, digitally snooping and “optimizing”, and pulling your attention away from the experience and toward the screen—with all its distractions. How is this good for you?
Add this to the Inappropriate Touch Screen Files.
Inappropriate Touch Screen