Jegar Pitchforth writes in Coindesk about “5 Ways Theme Parks Could Embrace Blockchain” . His basic idea is that theme parks are historically “early adopters” and pioneers of technology, and should pioneer the use of blockchain technology.
He specifically identifies five use cases:
- “Fastpass tickets” (i.e., specific deals)
- Theme Park Currency (Branded)
- Audience Surveys
- Pay audience to advertise
These are scarcely new ideas. Indeed, the entire article refers to existing programs. The point must be, and the question is, what does blockchain technology bring to the table? How would a blockchain be better than current technology?
Let’s look at his use cases to see what value blockchain brings, if any.
In the case of ticketing, it seems that the main advantage is that a blockchain system can be securely accessed by any smartphone. Current systems work fine, as far as I know, and wearable technology makes it even more convenient than a smartphone.
The “Fastpass” use case has the potentially interesting wrinkle of using “smart contracts” to implement markets for these ‘rights’. Guests could trade and bargain for seats on rides, and so on. Or there could be various conditions attached (“You can ride if you and 3 of your friends show up in 15 minutes….”)
Assuming that this kind of activity is a desirable feature (and for some fantasy worlds, I’m not sure that you want people diverting attention to such matters), it isn’t clear that blockchain is any better or worse than any other technology. After all, so called “smart contracts” are really, really simple logic, which can easily be built into a conventional database.
The idea of Theme Park Currency is nothing more or less than digital tokens or coupons, with a ton of general purpose overhead. Since these ‘coins’ are essentially private tokens issued by the park, they aren’t “decentralized” at all. In that sense, blockchain is a terrible choice, completely incongruent with the use case.
The last two hinge on using the cryptocurrency as loyalty points to incentivize the victims guests. This may or may not be desirable thematically (and is certainly ethically problematic when children are involved), but you don’t need a blockchain or private cryptocurrency to make it work.
Overall, there is little technical or logical reason why blockchain technology is especially well suited for any of these use cases. Indeed, to the degree that blockchain is generic and invites attention to commerce it is interfering with the effort to create a magic world and to command total attention and immersion.
It is true that a blockchain-based solution might be cheap and easy compared to creating a secure private network. However, much of the cost and effort must go into the user experience not the back end details, so I’m not sure if there would be much cost savings.
Most of the features of the blockchain are actually irrelevant to these use cases. The data systems of a theme park are extremely private and highly localized. What is the advantage of using an open, internet-wide data system?
Above all, the entire theme of a “theme park” is trust. We hand over part of our life to the designers, trusting them to give us a safe and enchanting experience. Ticketing, tokens, and whatever else must all be integrated to be part of this trusted experience. What is the advantage of using a “trustless” technology to implement this deeply trustful system?
Overall, it looks to me like you could use blockchain technology, but there is hardly a compelling case to do so. And if you do, it will be necessary to integrate it into the overall magic, which likely will mean that the blockchain should be invisible. If it is done right, you’ll never know it is there.
Actually, a successful deployment would be very good for blockcahin technology in general, because it would have to create a safe and wonderful user experience. To data, the “user experience” with blockchains is very, very weak. A Disney quality interface would lift all boats.
For example, a blockchain system requires guests (including children?) to manage cryptokeys In the theme park this must be safe, intuitive, and generally invisible. Developing cool metaphors and UI to do this would be a great thing to see, and would advance the whole field.
- Jegar Pitchforth, 5 Ways Theme Parks Could Embrace Blockchain (And Why They Should) May 16 2017, http://www.coindesk.com/5-ways-theme-parks-embrace-blockchain/