Tag Archives: Impact Hiring: How Data Will Transform Youth Employment

Close Reading Apps: Brilliantly Executed BS

One of the maddening things about the contemporary Internet is the vast array of junk apps—hundreds of thousands, if not many millions—that do nothing at all, but look great. Some of them are flat out parodies, some are atrocities, many are just for show (no one will take us seriously if we don’t have our own app). But some are just flat out nonsense, in a pretty package. (I blame my own profession for creating such excellent software development environments.)

The only cure for this plague is careful and public analysis of apps, looking deeply into not only the shiny surface, but the underlying logic and metalogic of the enterprise. This is a sort of “close reading” of software, analogous to what they do over there in the humanities buildings.  Where does the app come from? What does it really do, compared to what they say it does? Whose interests are served?

Today’s example are two apps that pretend to do social psychology: Crystal (“Become a better communicator”) and Knack (“for unlocking the world’s potential”).

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